Case Study:

Jelly Academy

The Challenge

Jelly Academy set out with an ambitious goal: to fill 500 student seats in less than 9 months. Beyond simply enrolling students, the mission was to upskill Canadians in digital marketing while highlighting generous funding opportunities to cover the costs of the program.

Jelly Academy’s purpose was to differentiate itself from other training programs by offering industry-recognized micro-credentials, rather than branded certificates. This unique positioning needed to be clearly communicated to diverse audiences ranging from recent high school graduates to seasoned professionals.

The Solution

To reach such a diverse audience and meet the ambitious enrollment goal, we deployed a full-funnel digital ad strategy across Meta, Google, and LinkedIn.

On Meta, campaigns combined prospecting, retargeting, and lookalike audiences to build awareness and drive conversions. A mix of creatives, ranging from student testimonials to program highlights, ensured the messaging resonated with all types of learners, whether they were recent graduates, working professionals, or small business owners.

Google Ads were used to amplify the message even further. Using a Performance Max campaign, Jelly Academy showcased scholarships, program benefits, and credentialing opportunities across the entire Google Network. This wide reach made sure the Academy remained top-of-mind at every stage of the research journey, from initial awareness to final decision-making.

Meanwhile, LinkedIn provided a platform to establish Jelly Academy as a thought leader in digital skills training. Ads on the platform positioned the Academy as a trusted voice in the industry and offered downloadable syllabuses as lead magnets, which provided immediate value to prospects and nurtured their interest in enrolling.

This multi-platform approach allowed Jelly Academy to meet students wherever they were in their career or education journey, ensuring the message connected with the right audiences at the right time.