Case Study:

Da Vinci Experience

The Challenge

The Da Vinci Experience took place at Tsawwassen Mills Mall for the first time in North America. This immersive experience highlights the genius of Leonardo Da Vinci through education and entertainment. With many other immersive experiences in the local market, including Imagine Van Gogh, we had to develop a complex marketing strategy that helped the Da Vinci Experience stand out, and ultimately drive ticket sales through their online platform.

The Solution

Facebook Ads

With the help of some great visuals, we put together a Facebook Ads strategy that reached their target markets through detailed targeting, and helped them imagine what the experience would be like if they attended. Our multimedia team captured incredible video and photo content, giving us the opportunity to change ad creative when it was time for fresh assets to re-optimize campaigns.

Influencer Partnerships

With the Da Vinci Experience being edutainment for all, we partnered with influencers that could both resonate with a younger audience, and those that are more family focused. Influencers ran contests for ticket giveaways, and captured their own experiences via TikTok, and Instagram static posts and Reels. We even went a little out of the box from time to time.

Media Buys

Over the course of a number of months we strategically organized the clients budget to help us reach a wider audience through various outlets, including Fairchild TV, Daily Hive and more. Through each buy, we tried to align them with a contest opportunity to amplify total reach.

Public Relations

As noted, with so many other immersive experiences in the Vancouver market, we had to ensure The Da Vinci Experience stood out from the rest in the media. We explored a number of angles, and stayed on the pulse to ensure we could land placements in notable outlets such as Daily Hive, BC Business, Vancouver is Awesome, and many more.