Although we executed outreach on social, combined with a bit of PR and outsourced blogs, the highlight was the digital ads – a catalyst for increased traffic to their website. This resulted in 292 demo requests and 33 phone calls received directly from Google AdWords.
It was necessary to instigate conversation regarding an expensive piece of hospital equipment. The decision hinged on reaching the right people who work in a position of power at the hospital whom could ultimately decide to make the purchase. We had to find a way to reach a B2B audience and inspire those specific individuals to see the equipment’s value and therefore comfortably commit to the cost.