Case Study:

Howie, Sacks & Henry LLP

The Challenge

For more than 25 years, Howie, Sacks & Henry LLP (HSH) has been recognized as one of Canada’s leading personal injury law firms. Word-of-mouth has been their strongest endorsement. However, in 2024, despite high web traffic and increased leads, they found they weren’t attracting the right clients and were getting referrals that weren’t converting into retained cases.

The Solution

We implemented a robust SEO and Digital Ads strategy to improve lead quality for HSH in areas such as Birth Injury, Long-Term Disability, and Serious Motor Vehicle Accidents. Through a complete overhaul of digital ads and adjustments to on- and off-page SEO, Jelly improved HSH’s website traffic, on and off-page content, lead quality, and digital ad targeting.

The Results

Google Ads CPA improved by over 50% YoY ($88 → $37), while impression share and interaction rate both grew. Throughout our time with HSH, we generated leads at a lower cost and increased the firm’s visibility.
Phone calls were our top-performing conversion type, suggesting that the target audience was inclined to seek quick answers and act quickly. This increased Howie, Sacks and Henry’s probability of converting them internally.
From January 2025 to July 2026, the Average Monthly Leads generated on Google was 388 avg leads/month.
Website authority has increased since December 2024, with Domain Rating improving from 37 to 48, backlinks growing from 2.3K to 26.2K, and referring domains increasing from 294 to 685.
HSH is gaining visibility across AI search, with 5 pages currently appearing in Google AI Overviews and additional visibility across Google AI Mode, Gemini, Perplexity, and Microsoft Copilot.