Case Study:

CBM Lawyers LLP

The Challenge

The number of full service law firms in the Fraser Valley is aplenty. This can make it extremely difficult to stand out from the crowd. CBM Lawyers LLP, with multiple offices in Langley, and one in Maple Ridge, is a full service law firm that faced this challenge. Our goal was to help the CBM team stand out in search results, generate great lead volume via phone calls, form submissions and chat submissions, and keep their overall cost per lead under the $100 mark.

The Solution

Great SEO

On Site

It goes without saying that at the core of SEO, it is vitally important to ensure that you have the right keywords placed throughout your website, and are tracking your results for each of them within the correct geographical targets. For CBM we continue to focus on optimizations for their key practice areas within the following areas:

Langley
Aldergrove
Cloverdale
Surrey
Maple Ridge

With consistent updates we have been able to help the CBM team rank #1 in for a number of search queries within these geographical areas on Google and other search engines. This, in turn, helps drive more traffic to their website, increasing the potential for more leads!

Blogs

Great blog content can go a long way in helping your website show up in search results. We have twofold blog strategy with CBM:

Monitor search queries within the legal industry in BC and write blogs that answer these questions. We write content based on what people are searching to ensure CBM can show up in the search results.
We produce videos with CBM’s lawyers where they each answer commonly asked questions from their clients. For one, this helps us serve up great content on Social Media, and on YouTube. For two, we can transcribe these videos and produce them into effective blog posts.

All of this blog content combined helps CBM show up in the search results for relevant search queries, ultimately leading to more web traffic, and potentially more leads.

Digital Ads

Google search and display ads are a major driver of lead generation for CBM Lawyers. We continually optimize our campaigns to ensure they’re covering the most relevant keywords so CBM shows up at the top of “Ads” listings on Google search results. Our continual monitoring and optimization has helped us grow total lead volume via Google ads on a consistent basis.