The Challenge
Along with the teams from ACTS and NOVUS, the objective was to help spread the word about the NOVUS Walk for Water in Langley. Raising awareness about the daily struggle of villagers in Uganda was accomplished by hosting a community event. People of all ages were given the opportunity to experience what villagers must endure everyday to collect water, a resource we take for granted. It was eye-opening for everybody we reached.
The Solution
We saw the opportunity to increase attendance by ramping up PR efforts. Throughout the campaign, we reached out to media and influencers to help amplify the great cause. The coverage resulted in $34,688 of earned media. We used our ad spend to expand reach on social media plus further boost social media posts from influencers. Media coverage included Langley Advance and Langley Times. The Press Release was also shared with Vancouver Sun and Vancouver Province to put the event on their radar and build a relationship to benefit future pushes.
The Results
They definitely went out with a splash!
DIGITAL EFFORTS
More than 50,000 impressions of blog posts and Facebook event
We strategically targeted based on interests and geography – this ensured we were spending ad money effectively
384 clicks on Surrey604 post
356 clicks on Facebook event
PR EFFORTS
$34,688 of earned media
Media Coverage in: Langley Advance and Langley Times
Influencer coverage: Megan Lewis, MomMomOnTheGo, North Shore Mama, Valley Mom, and Surrey604
Press Release shared with Vancouver Sun and Vancouver Province – this helped make them aware of the event and will benefit future pushes
