The Challenge
CampbellCare Plumbing, Heating & AC had recently moved to a new website, but the new site was not optimized for SEO. They were seeing low amounts of organic traffic and conversions, along with low organic conversion rates and few ranking organic keywords. The site also lacked Google Analytics integration, making it difficult to fully measure digital results.
The Solution
Our SEO team strategized to help bring an engaged organic audience to the CampbellCare website. We began with the most glaring on-site issues (lack of site-mp, business schema, etc., and setting up and integrating both a new Google Analytics property as well as a Google Search Console. From there our team focused their ongoing efforts on implementing high-value organic keywords throughout the site, adding missing meta descriptions – while also addressing a variety of technical fixes (removing unused CSS, improving caching, etc). Additionally, to help bring in traffic from services localities, we created a number of fully SEO optimized service-specific landing pages, each of which targeted a specific service area.
