The Challenge
Dîner en Blanc is a global, invite-only event known for exclusivity, elegance, and a secret location. It brings together hundreds of guests dressed in white for an unforgettable evening of fine dining, art, and culture. While this event is established globally, Dîner en Blanc Vancouver faced the ongoing challenge of maintaining media buzz, securing VIP attendance, and driving awareness among new audiences.
The Solution
We implemented a strategic public relations campaign focused on earned media, curated influencer and creator partnerships, and on-site media and guest experience management to meet these objectives. Through targeted research and thoughtful planning, we successfully secured media interest and built anticipation leading up to the event. We also engaged a network of local influencers and content creators to amplify awareness across social platforms before, during, and after the event, ensuring Dîner en Blanc Vancouver remained a must-attend moment on the city’s summer calendar.
The Results
(via one press release)
(45 In-Feed Posts)
