The Challenge
The Metro Vancouver institution was closing its gates and we wanted people to know about it and realize that time was limited to enjoy one last ‘splash.’
The Solution
Whether it was being one of the first brands to incorporate 360 video into experiential PR, inviting guests to share memories, or breaking the news that this could be the final season – the Splashdown season was one that nobody will soon forget.
The Results
They definitely went out with a splash!
%
GROWTH
SOCIAL MEDIA
- Growth in Facebook likes: 67% (Total: 7,641)
- Growth in Twitter following: 21% (Total: 286)
- Growth in Instagram following: 224% (Total: 953)
- Total engagement on Facebook: 21,568
- For the entire season, social media was THE way people communicated their fond memories and sadness that it was the last season
- 5,482 impressions of Snapchat filters run through the season (Summer Splash, OCC Day, Final Weekend)
K
PR COVERAGE
PUBLIC RELATIONS
- $619,542 in PR Coverage in publications such as Vancouver Sun, Daily Hive, CBC Radio, CTV, Global, & many more
- 56 PR Hits!
- Hosted a blogger day with: BC Mom, Styling the Inside, North Shore Mama, & many more
- We trended on Facebook!
%
SEARCH CTR
DIGITAL ADS
- Your brand has been seen by 869,518 people via Facebook & Instagram ads; close to 2.65% CTR
- More than 1.6 million impressions on the Google Network; a Search CTR of 19.13%!
%
OPEN RATE
- 38.2% Open Rate
- 2.2% Click Rate
- We used email to share updates on what’s happening at Splashdown, remind people that this was their last chance to come enjoy and relive fond memories from the past
