The Challenge
In 2015, Run for Water needed to grow their online presence as they wanted to raise more money for clean water initiatives in Ethiopia. The more people they reached and money they raised, the more people received clean water for life.
The Solution
There was a lot of opportunity with Run for Water to build a stronger online presence and we wanted to encourage as much fundraising as possible through their website. To do this, we chose to build a full-screen landing page with one goal in mind: encouraging visitors towards fundraising.
In addition to reformatting their website, we utilized social media to promote Run for Water. The more awareness through shares and likes led to more donations being made. We strategically posted leading up to the race about activities, start times, images and engagement.
Lastly, we utilized digital ads through Facebook and search ads. This allowed us to target a specific audience with a strong call to action.
The Results
Monetized Digital PR Value of $74,200.37
14% increase in web traffic
270% more online donors
223% more money raised
