The Challenge
Altrum Recognition, a trusted name in employee recognition software, had firmly established its presence in the Quebec market. However, they faced a new challenge: expanding their footprint across Canada and increasing brand visibility on a national scale. Their key goals were to generate high-quality leads and elevate overall brand awareness beyond Quebec.
The Solution
To tackle this, Jelly Digital Marketing & PR developed and executed a strategic earned media campaign. The plan focused on securing placements in prominent national outlets with a focus on Human Resources, helping to amplify Altrum’s expertise and credibility in the space. We also nominated Altrum for two categories at the CanadianSME Business Excellence Awards, and they were selected as a finalist for both categories. This approach not only showcased Altrum as a thought leader in employee recognition but also earned them national attention.
