The Challenge
In 2015, Trading Post Brewing announced it was coming to Langley. Born out of a passion for great beer and from desire to serve the community, Trading Post Brewing has committed itself to being a social hotspot in the neighbourhood – a place to come together, make friends, and enjoy delicious craft beer. Being Langley’s first craft beer brewery, the challenge was spreading the word, getting people excited, and making sure the entire city was ready for Trading Post!
The Solution
The website was a communication hub to tell the Trading Post story, to share updates, and to educate the audience on the beer. We used social media to build excitement and keep the audience updated on brewing, construction, and company story. We used PR to make sure that publications and news sources around the Lower Mainland knew Trading Post was coming and that the city better be ready! Digital Ads on Facebook and Instagram helped us strategically target the audience and make sure we were hitting the folks that mattered most – the locals.
The Results
363% growth in Facebook following in first quarter
Over 1,000 Instagram followers in first quarter
Close to $200,000 in Earned Media in first half of 2016
$136,993 earned media for Brewery opening
160% increase in Instagram following in Q1 2016
Weekly sales surpassed forecast in first 3 months
3,744 social media ad clicks in first quarter
More than 4,500 visits to the contact page on website
More than 1,000 driving directions requests on Google in the last 90 days
40,000 website sessions since October 2015
Instagram following increased by almost 100% in February 2016
