The introduction of email marketing changed the game for marketers alike decades ago. And today, despite tons of new digital marketing capabilities, email marketing remains a reliable and crowd-favourite way for businesses of all sizes to reach their target audiences.
In this blog post, we’ll explore the power of email marketing and why – if not already – it should be an essential part of your marketing strategy.
Email marketing is one of the more inexpensive marketing strategies available. Compared to sending direct mail or implementing paid advertising, the cost of sending an email is minimal. Email marketing can also be automated, which allows you to reach your audience at scale without the need for significant labour, saving your brand time and money.
Another benefit complementing cost efficiency and ease is security. When your brand collects thousands of emails—this information is yours. You would still have the resources required to continue your marketing strategy if your automation platform were to crash, which speaks to the importance of maintaining backup records of your database. So if relying on external software leaves you feeling weary, remember that email marketing can be done independently!
Email marketing also allows for personalized communication with your target audience. It offers the ability to segment your email list based on a number of signifiers including demographics, interests and attitudes. This allows you to tailor your messages accordingly. This is a notable feature as personalized emails have proven to have higher open and click-through rates than generic emails. Whether you’re sending an email to a local customer or one across the globe, make it personalized.
There is nothing worse than a marketing campaign that leaves you guessing its impact—if any at all. One of the most impressive advantages of email marketing is the certainty you will receive measurable results. These include the ability to track open rates, click-through rates and conversion rates. Even better, this data can be used to refine future email marketing strategies and improve your messaging over time, ensuring that no marketing efforts are wasted.
Email marketing offers one of the highest returns on investment (ROI) of any marketing channel. If that doesn’t persuade you, we don’t know what will. According to Forbes, email marketing has an average ROI of $42 for every dollar spent. We can thank personalized messages for this unprecedented ROI, a simple yet brilliant strategy to increase the likelihood of conversions.
It is clear that email marketing remains a powerful tool for businesses of any type and size. From cost-effectiveness and high ROI to personalization capabilities and quantifiable results, it is evident that those who neglect email marketing miss out on an undeniably powerful tool.
If you are interested in learning more about how your brand can start email marketing, our team at Jelly Marketing is happy to help. Contact us today to learn how you can leverage one of the most powerful tools in the marketing industry.