We think all of our clients are awesome. Especially when they’re moms, fashion-designers, entrepreneurs and inventors all rolled into one. This week, meet Wendy Armbruster Bell, the powerhouse behind Snugabell and part of the Jelly family since February.
Give us the elevator pitch; who are you and what do you do?
Snugabell Mom & Baby Gear designs and manufactures award-winning breastfeeding and pumping products for moms that are not willing to forgo fashion for function.
What keeps you motivated and passionate about your work?
The emails we receive from moms who tell us that th
ey would have given up on breastfeeding or pumping if it hadn’t been for our products.
What inspired you to start Snugabell?
I am a fashion designer that had a baby and then my two worlds collided!
What’s your key message for breastfeeding moms?
Your body is designed to feed your baby. Take one day at a time. Ask for support when you need it. Asking for help is a strength not a weakness.
What are some trends in digital marketing that have benefited Snugabell? How has Jelly helped you with these?
The Facebook trend to support picture posts over text have definitely benefitted Snugabell. Jelly has helped by showing us how to create carousel ads that showcase pictures of our colourful, eye-catching products. Also, Facebook pushing out video created within their platform has increased our reach and views. Jelly encouraged us to upload our videos directly into Facebook rather than linking from YouTube.
What’s your personal motto?
“You can change your reality based on how you express it.” A friend and informal mentor once said this to me and I immediately posted it on my office wall.
What’s your favourite flavour of Jelly?
Blackberry!
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