How Facebook’s News Feed Update Will Affect Your Business

January 12, 2018

Mark Zuckerburg recently announced in a Facebook post that a major overhaul is in the works for the social media platform’s news feed. He ended off the announcement by saying:

“At its best, Facebook has always been about personal connections. By focusing on bringing people closer together — whether it’s with family and friends, or around important moments in the world — we can help make sure that Facebook is time well spent.”

What does this mean for you and your feed? You’ll start seeing more from your friends, family, and groups, and less from businesses, brands, and media. Facebook wants to put emphasis back on meaningful social connections instead of crowding your feed with public content. Facebook will also demote posts with “bait engagement” such as those prompting you to like and share to win a prize.

As social media is one of the pillars of our business, we’re working ahead to stay on top of this change and to help our clients stay connected with their audiences. We’ve come up with three content strategies that will help you through the change:

  • Though we don’t know how Facebook ads and sponsored posts will fit into all of this, your business should continue to utilize these services if you want to drive awareness and traffic directly to your site. These posts get more eyes on them and can be very effective in generating brand awareness.
  • If you want your business to stand out from the bottom of the news feed, stay true to Facebook’s goal of making meaningful connections by being authentic. But what are the best ways to do this? You can take advantage of Facebook’s built-in features like Facebook live and stories. This type of authentic content gives your audience an inside look at your company and makes them feel more connected.
  • Stray away from clickbait posts, and instead, share things that match your audience’s interests. This will prompt organic engagement by starting a conversation around relevant topics. It’s also important to always respond to your followers when they engage with your posts.

With the update rolling out over the next several weeks, we’ll have to wait and see how exactly it will change the way we use Facebook. Until then, your business can be proactive and update your content strategy with the tips above!