At Jelly Marketing, we are always a full calendar month ahead! Although we have been planning our 2018 content strategy for a while now, reflecting on the past is just as important as planning for the future.
As we close out the year 2017, Team Jelly took some time to look back at all of the things we have learned in the past 12 months.
Think Like a Consumer:
To think like a customer, you have to be able to put yourself in their shoes.
Sullivan, Digital Ads & SEO Coordinator
Good organizational skills can save time and reduce stress.
Taylor, Client Experience Coordinator
Don’t Clutter Your Website:
Cut the clutter – we need user-friendly sites, links that take us to the pages they say they will, and plug-ins that don’t overlap.
Garth, Web Designer
Invest Time in Building Relationships:
The best investment you can make in your business and your future is to spend time and build relationships that go deep. Take time to get to know people.
Tia, PR Coordinator
Engage with Your Audience:
Start the conversation. Social Media Marketing is ineffective without engagement.
Kristi, Social Media Coordinator
Be Creative, But Stay on Point:
The reality is we are in an industry that changes practically every day so keeping it fresh is important, but staying relevant is critical.
Shaheed, Multimedia Specialist
Know Your Goals:
When your business is flourishing, goals help maintain or increase the good times and can act as a safeguard during inevitable slumps.
Amaan, Account Manager
Keep it Measurable:
They say that if you can measure it, then you can improve it. In SEO, measurement is critical to success.
Brianna, Digital Ads & SEO Coordinator
Carve Out Your Niche:
This is the ability to become an expert on a specialized topic and target a specific subset of a niche within an established industry.
Olivia, Social Media Coordinator
Consumers are smarter than we give them credit for. Don’t try to be clever, be vulnerable, be real.
Mike, Director of Operations
Building Relationships Lead to Great Success:
No matter what your business is, you will always benefit from having solid relationships with complementary companies.
Hudson, Account Manager
Differentiate Your Brand’s Content Through Design:
A memorable, instantly recognizable brand identity that’s not typical of your industry segment or category can be very effective at adding differentiation.
Jacqueline, Multimedia Specialist
Action Without Strategy is Worse Than Doing Nothing At All:
The challenge is in visualizing the future and making decisions.
Sarah, Account Manager
No matter the size of your business, ‘authenticity’ is an aspect of branding that’s important to consider in order to stay competitive in today’s modern market.
Caroline, PR Coordinator
Integration and Collaboration Seem to be Key Themes:
Collaboration & Integration are vital parts of a continuous journey, and also key elements of a successful digital business.
Darian, Principal & Director of Strategy
What do you think had the most impact on the marketing landscape in 2017?