Podcast: How Being Consistent Leads to Social Media Marketing Success

May 27, 2017

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Meet Jody King

Jody is the latest addition to Jelly’s social media team! She loves bringing brands and clients together. As a Social Media Coordinator, she gets to help build these dynamic relationships online. She’ll also be supporting Jelly’s Digital Ads and PR teams.

Interview Highlights:

  • From Kindergarten teacher to marketing – Jody’s somewhat unusual path to marketing.
  • The skills gap and missing pieces that Jody had to learn to make the switch to marketing.
  • The value of Hubspot Inbound Marketing Certification
  • Jody’s role at Jelly Digital Marketing and PR
  • How consistency makes a huge difference to your marketing. Consistently post. Have consistent look and feel…
  • Stay curious – consider your campaigns to be like developing a scientific hypotheses
  • Make sure you look at your social analytics – post when your users are online. Look at demographics and the geography. Use geography to build your audience.

5 Questions We Ask all of Our Guests – Highlights

  • Jody’s favorite thing to spread on her toast – Almond Butter (No marmalade or Vegemite please)
  • Jody’s favorite business books – “Big Magic” by Elizabeth Gilbert and “Creativity Inc.” by Ed Catmull
  • Batch your tasks so you don’t burn out.
  • Jody’s Cause – Cancer Prevention and Hospices

Selected Links

  • Jelly Marketing Client Success
  • Make a Will Week
  • Canva

Thank you to our sponsor Canada Post

P.S. Be sure and check us out the Jelly Marketing Podcast on iTunes. Also find us on Google Play