Podcast: How Being Consistent Leads to Social Media Marketing Success

May 27, 2017

Meet Jody King

Jody is the latest addition to Jelly’s social media team! She loves bringing brands and clients together. As a Social Media Coordinator, she gets to help build these dynamic relationships online. She’ll also be supporting Jelly’s Digital Ads and PR teams.

Interview Highlights:

  • From Kindergarten teacher to marketing – Jody’s somewhat unusual path to marketing.
  • The skills gap and missing pieces that Jody had to learn to make the switch to marketing.
  • The value of Hubspot Inbound Marketing Certification
  • Jody’s role at Jelly Digital Marketing and PR
  • How consistency makes a huge difference to your marketing. Consistently post. Have consistent look and feel…
  • Stay curious – consider your campaigns to be like developing a scientific hypotheses
  • Make sure you look at your social analytics – post when your users are online. Look at demographics and the geography. Use geography to build your audience.

5 Questions We Ask all of Our Guests – Highlights

  • Jody’s favorite thing to spread on her toast – Almond Butter (No marmalade or Vegemite please)
  • Jody’s favorite business books – “Big Magic” by Elizabeth Gilbert and “Creativity Inc.” by Ed Catmull
  • Batch your tasks so you don’t burn out.
  • Jody’s Cause – Cancer Prevention and Hospices

Selected Links

  • Jelly Marketing Client Success
  • Make a Will Week
  • Canva

Thank you to our sponsor Canada Post

P.S. Be sure and check us out the Jelly Marketing Podcast on iTunes. Also find us on Google Play