​Mistakes and Lessons: Jelly 2016

December 29, 2016

It happens every year…the end of the year creeps up on us and we’re sitting there thinking “where did the year go?!”. But no, seriously…where did the year go?!

Here at Jelly, each member is a vital part of the team and has his and her own challenges and triumphs. And we’re going to let you in on some of our mistakes and predictions for 2017.

Sam is our Social Media Guru and since starting with Jelly in the summer, she’s taken over numerous social media accounts for Jelly clients. One mistake she’s made – treating Facebook and Twitter posts the same for social calendars.

“Different social media platforms have very different tones and can be used for different things. Whereas Facebook is more on the descriptive side, Twitter is coy and teasing. Both platforms should have engaging content but the way they engage is different.”

Although Sam doesn’t have a prediction for 2017, there is a wish list. “It would be nice to see Instagram come to the plate with their Instagram for Business model. Tools like Grum allow you to schedule and Hootsuite to monitor, but it’d be nice if you could all of them in one place.”

Jelly has grown so much in the past year that many of the newer faces have had to grapple with steep learning curves. Meet Robyn, one of the newest account managers. Reflecting on her two months at Jelly, a mistake she admits to was looking at Key Performance Indicators (KPIs) as inflexible measures. So, how will she fix it? Robyn says by looking at KPIs as a measure that is alive. Much alike how businesses grow and change, so should your KPIs.

“As an Account Manager, this requires proactive and transparent communication with the client throughout a project timeline, just as much as frequent analysis of pre-existing KPIs to apply any necessary revisions based on goal evolutions within a brand or operation.”

Robyn’s prediction for next year? A more integrated approach to projects with print and digital.

Mike Lawrie is the behind the scenes ninja at Jelly who says his biggest mistake this year has been to make progress and changes too fast. The tendency to box in problems as soon as possible becomes a problem itself.

And how’s he going to fix the problem? “Learning to live with some chaos and uncertainty, learning to trust the process, and working hard to not make perfect the enemy of good.”

One thing he points out for tools and platforms in 2017 is that companies always try to go big and use multiple tools which sometimes hinders the work we need to do. So, maybe less is more!

We’d love to hear some of your mistakes, challenges, predictions, etc. Tweet us, leave a comment on Facebook or meet us on Instagram!