How to Create Content that Converts with Dan Levy from Unbounce

October 22, 2016

Digital Marketing Agency | Advice on Content

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Dan Levy

Our guest Dan Levy is from Unbounce where he is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team.

Dan Levy – Content Director at Unbounce

In this episode…

  • Unbounce and what they do
  • Behind the scenes – creating content for Unbounce
  • The evolution and importance of landing pages
  • Quoting Dan’s former boss “Content without strategy is just stuff”
  • Creating content at every level of your marketing that converts
  • Tip: give people an opportunity within your content to click and learn more.
  • Newsjacking the U.S. election
  • The importance and power of slowing things down

Selected Links from this episode,,,

  • Clinton vs. Trump: 18 CROs Tear Down the Highest Stakes Marketing Campaigns in US History
  • Unbounce
  • Connect with Dan – @danjl on Twitter, email


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