​4 Easy Steps to Build Your Corporate Culture

July 26, 2017

“Corporate Culture”. It’s a hot topic in the business world with more and more employees striving to find employment opportunities within companies that emphasize the importance of a healthy workplace culture and align with their personal values. Corporate Culture refers to the “beliefs and behaviours that determine how a company’s employees and management interact and handle themselves outside of business transactions”. In layman’s terms – corporate culture is all about the employee experience on the day-to-day.

Corporate culture is definitely not developed overnight, but rather something that requires on-going love and attention to organically develop over time. But how does a small business build culture you ask? And where do you even start? We’ve used our expertise to create a list of 4 easy steps to start developing your very own business culture in whichever industry you work within – give it a try and start reaping the benefits!


  • Create an environment where all team members can speak openly and express themselves – open door policies and transparency assist in building trust between the team and thus improving overall office culture. It’s something worth repeatedly communicating in team meetings, and integrating into team onboarding discussions from the get-go.

Work as a Team

  • No more “employees” or “departments” – start thinking the “we’re all in this together” mindset and notice instantaneous shifts in corporate culture for the better. Hold team brainstorms, let all team members have their voices heard, and provide opportunities for everyone to collaborate and get creative. Boom! It’s as simple as that.

Lead by Example

  • As cliché as it sounds – it really is accurate to “be the change you wish to see in the world” – even in the workplace. Whatever role you play in your small business, you can have an impact in overall corporate culture. The little things count – whether you choose to instigate a team lunch and ensure no one gets left behind, or you truly make an effort to genuinely get to know your coworkers on a more deep level, it all counts!

Have Fun

  • Provide a fun work environment – play music in the office, have lunches together, host team socials quarterly. The simplest of initiatives (even those spontaneous after-work socials) can assist as team-building exercises and aid in making all those in the office feel valued and a part of something bigger – thus improving overall office morale and corporate culture as a bi-product.

Have you tried out any of these tips in your small business or have any others to share? Jelly wants to hear from you! Let us know on our Facebook or Instagram pages.

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