Canadian Digital Adoption Program
The Canadian federal government has made $1.4 billion in funding available to SMEs across Canada to help digitize businesses. The Canadian Digital Adoption Program (CDAP), “aims to close the digitization gap between Canadian businesses and their competitors.” We are proud to be an approved Digital Advisor and look forward to helping businesses build their online presence through digital marketing audits and strategies.
Details for funding include:
- Using a free digital assessment tool to evaluate your own digital readiness
- Getting 90% of the eligible costs for working with the digital advisor reimbursed, up to a maximum grant value of $15,000 to consult a digital expert and develop a digital adoption plan for your business. This means your costs will only be $1500
At Jelly we specialize in providing marketing audits and strategies for businesses. But what is a marketing audit, and why is it important? A CDAP with Jelly has three key components based around 6 key areas:
The 6 Key Areas We Look At:
The Three Key Components:
1. Auditing your brand:
To identify key areas where you’re doing a great job, and areas for improvement. For the areas of improvement, we’ll provide strategic recommendations on how exactly you can get there.
2. Auditing your top 3 competitors:
To identify key areas where you have a leg up on the competition, and dive into what your competitors are doing well to potentially adopt (and adapt to your own brand) those practices or techniques.
3. Developing a strategy:
We take the information from both audits and put together a strategy with recommendations and timelines for execution.
Once the strategy has been presented to you, we’ll let you know where we can provide continued support, and what it would cost for Jelly to help with the implementation.
What is the time commitment for your team?
Kick Off Call - 1 Hour (maximum): We have a kick off call with your team to learn your goals for the business, more about the business in general, and your top 3 competitors.
Granting Access to Platforms - 1 Hour (maximum): We will require access to your various marketing platforms, and will provide step by step guides for you to follow to do so.
Audit and Strategy Presentation - 2 Hours (maximum): We present the full audit and 1 year strategy in person if possible, or over Zoom.