Creating standout content for your small business doesn’t have to mean draining your budget or dedicating a ton of time to learning a complex, new tool. Whether you’re running a small business solo or have a small team helping you out, there are plenty of powerful, free (or freemium) tools online that can help you design, write, plan, and publish professional-quality content.
Here are 5 of the best free website tools that our own team uses on a daily basis, that will keep your content looking (and sounding) fresh and profesh!
1. Canva – The All-in-One Visual Design Tool
Canva is the go-to choice for marketers of all levels. You’ve likely already heard of it, for good reason! Its free plan offers thousands of templates for social media graphics, posters, ads, and more so non-designers can ensure visuals always look professional. You can easily drag and drop elements, adjust for your brand colours and fonts, and export your work in multiple formats. Canva also allows multiple team members to access the file and work together on a project real time – perfect for creating eye-catching visuals in minutes without multiple rounds of edits.
2. Adobe Express – Sleek Design Meets Simplicity
For those who want Adobe quality without the steep learning curve, Adobe Express is a great free option. It lets you quickly design social posts in multiple sizes, videos, and banners, remembers your brand colours and fonts for you, and includes a library of royalty-free images and fonts. This tool also allows you to post and schedule to your social account right in-platform, which is impressive functionality for a free tool.
3. Grammarly – Polish Your Copy Instantly
Good copy sells, and Grammarly’s free tool checks spelling, grammar, and tone so your posts, blogs, and email campaigns always sound professional. It’s like having a built-in editor for everything you write. Grammarly includes a Chrome extension so you can integrate this tool seamlessly into your workflow, offering suggestions in real-time as you type your documents and emails.
4. Pexels & Unsplash – Free Stock Photos That Look Premium
Needing quality images for those social graphics and posters you’re creating in Canva? Pexels and Unsplash offer free, high-quality photos and videos you can use and edit without licensing headaches, and no limit on the amount you can download.
5. CapCut & Alternatives – Video and Motion Tools for Mobile
Because video is such a vital part of content today, here are some great free or freemium video editors you can try:
- CapCut – Many creators know it already as it’s probably the most popular free choice: you can edit on your computer or on mobile, has a strong template library, and an easy-to-use, intuitive interface.
- InShot – A solid and well-known mobile option that’s good for editing social video content. (Note: The Free version has ads or locked features)
- Clipchamp – A browser-first video editor that allows you to cut, trim, add overlays, transitions, and music for free.
With a combination of these free tools, you and your team can streamline your workflow, enhance creativity, and produce professional-level content that speaks to your audience. You can start using all of these tools today, without spending a dime!
So go ahead, start creating smarter, not harder.
Categories:
Design
Tags:
content creation
