As a website owner, you should never underestimate the impact site speed has on traffic, conversions, and revenue. Research conducted found out that 47% people expect a website to load in two seconds or less, and 40% of those participating in the survey said they’d likely abandon a web page if it takes longer than three seconds to load.
So, before you release your website to “fend for itself”, follow these quick steps to improve its performance.
Top 5 tips to boost website performance
- Use CSS in place of images: It doesn’t come as any surprise that high-quality images cause a dip in the loading speed of a page. However, using CSS (Cascading Style Sheets) will enable you to create high-quality preview visuals without the need for images. As a result, your website will load faster due to less load coming from rendering large images.
- Optimize images: As a general rule of thumb, it can be said that larger the image, lower is the load speed. If the area where the image is to be placed has a maximum width of 300 px, you should crop the picture to 300 pixels wide and save it at 72DPI. Then save your image in an appropriate format including, JPEG, PNG, SVG, GIF based on what’s needed.
- Optimize for mobile users: Mobile users are different from desktop users typically want data in bits and pieces that make sense. Optimizing design for mobile devices is a great way to gain a competitive advantage since there are so many websites that are failing to keep up with the expectations of mobile users.
- Here are a few things you can do to make your site friendlier:
- Use CSS3 instead of image graphics to stimulate effects
- Eliminate all unnecessary image assets
- Use adaptive images fit for smaller devices
- Make design to be mobile-centric