David Labistour (MEC)
On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada’s most recognizable brands.
MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn’t always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That’s where Shaheed and David begin their conversation.
The two also talk about a recent debate surrounding gun control that resulted in crisis public relations from MEC; the need for authenticity in both P.R. and social media marketing; the importance of providing consumer value in marketing; and testing new marketing technologies before implementation.
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|This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show.|
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