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Team Training

Digital Marketing 101

COURSE DESCRIPTION:

This 12-week course is our foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.

This course is ideal for those with limited experience in digital marketing & PR, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing & PR, and will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing.

In this course, trainees will learn:

  • Why every company should have a digital marketing strategy
  • How to identify the pain points in their own company’s strategy
  • Why it matters to have a target audience (Ideal Buyer), and how to identify them
  • How to identify the most effective ways to reach this target audience
  • How to set SMART Marketing goals, and quantify results to measure success

 

COURSE STRUCTURE:

Our complete Digital Marketing 101 program consists of four modules:

  1. Module 1: Social Media (4 weeks)
  2. Module 2: Digital Ads (4 weeks)
  3. Module 3: Public Relations (2 weeks)
  4. Module 4: Content Marketing (2 weeks)

Note: Following the completion of Digital Marketing 101, graduates have the option to enrol in Digital Marketing 102, and/or our more advanced course, Digital Marketing 201. For more information on these courses, please see their respective course outlines.

 

ASSESSMENT METHODS:

This training is primarily hands-on. Assessment methods therefore include:

  • Direct observation during classroom sessions
  • Checks for understanding, Q+A, and class participation
  • Adequate completion of homework given in all modules

 

COURSE FORMAT:

Hours: 12 hours
Duration: 3 months (12 weeks)
Format: Classroom setting at Jelly Academy HQ, 9067 Church Street, Fort Langley, BC
Cost: $7,500 for a 3-month course (group cost for 2-6 trainees)
Course capacity: Maximum 6 trainees

 

Note: To include more hours in your training package, please contact us. Costs start at $250/hour for additional hours added. To solidify the learning process, we recommend a minimum of 4 hours of instruction per month. We also offer customized programs; please connect with us to learn more.

Module Details

Digital Marketing 102

COURSE DESCRIPTION:

This is a 1 month extension to Digital Marketing 101 that goes beyond the basics. The course covers more extensive concepts when it comes to Facebook Ads, Google Ads, metrics and analytics associated with digital marketing tools covered in the 101 course. The training provides additional time for students to engage in new, practical exercises to ensure that they can generate their own content, schedules, strategies, and have the confidence to execute them upon completion of the course.

INSTRUCTIONAL OBJECTIVES:

  • Advanced overview of all applicable digital ad mediums: Google search, Google display, Social (Facebook, Twitter, Instagram, LinkedIn, TrueView), retargeting, etc.
  • Competitor analysis
  • How to research keywords to find the best ones for you
  • Creating engaging copy for ads
  • Detailed overview of all applicable digital ad mediums: Google search, Google display, Social (Facebook, Twitter, Instagram, LinkedIn, TrueView), retargeting, etc.
  • How to research keywords in Google searches and find the best ones for your business
  • Best practices, tips and tricks

MEASURABLE LEARNING OUTCOMES:

  • Set up advertising campaigns for all applicable mediums (Google search, Google display, social, retargeting, etc)
  • Develop Google Ads competitive analysis

COMPLETE COURSE FORMAT:

Instructional Hours: 4 hours
Duration: 1 months (4 weeks)
Format: Classroom setting at Jelly Academy HQ, 9067 Church Street, Fort Langley, BC
Course capacity: Maximum 6 trainees.
Cost: $2,500 (group cost for 2-6 trainees)

To include more hours in your training package, or to increase the number of hours per month, please contact us. Costs start at $250/hour for additional hours added. To solidify the learning process, we recommend a minimum of 4 hours of instruction per month.

Digital Marketing 201

COURSE DESCRIPTION:

This 12-week course expands on the knowledge obtained in Digital Marketing 101. It offers a more in-depth overview of the most successful elements to a digital marketing strategy. All trainees will develop the learned concepts into their own business environment using these digital marketing tools: social media, digital ads, public relations, e-mail marketing, video & YouTube marketing, and blogging & digital performance basics. Each trainee will finish the program with a wealth of knowledge and actionable tasks that can be integrated into their business. The course could be ideal for businesses who have a team managing marketing efforts, or smaller businesses who want to develop and execute digital marketing strategies internally.

COURSE STRUCTURE:

Our complete Digital Marketing 201 program consists of six modules that are each taught over 2 weeks in 2-hour sessions in a classroom setting. The following concepts are covered in the course.

Module 1: Social Media Expanded
Module 2: Digital Ads Expanded
Module 3: Public Relations Expanded
Module 4: Email Marketing
Module 5: Video & YouTube Marketing
Module 6: Blogging & Digital Performance Basics

COURSE INSTRUCTIONAL OBJECTIVES:

  • Further enhance student’s knowledge with advanced digital marketing concepts specific to social media, digital ads, and public relations
  • Introduction and execution of new digital promotional tactics including blogging, e-mail marketing, and video marketing.
  • Build knowledge and incorporate various digital marketing concepts to increase engagement numbers
  • Understand how to measure success of campaigns with benchmarks and conversion rates
  • Learn how to be consistent with messaging and branding across all digital marketing methods
  • Develop ways to integrate contractors into your digital marketing strategies should you prefer to outsource

COMPLETE COURSE FORMAT:

Instructional Hours: 12 hours
Duration: 3 months (12 weeks)
Format: Classroom setting at Jelly Academy HQ, 9067 Church Street, Fort Langley, BC
Course capacity: Maximum 6 trainees.
Cost: $7,500 (group cost for 2-6 trainees)
$6,500 if taken with Digital Marketing 101 & Digital Marketing 102

To include more hours in your training package, or to increase the number of hours per month, please contact us. Costs start at $250/hour for additional hours added. To solidify the learning process, we recommend a minimum of 4 hours of instruction per month.

Module Details

Instructor Bio

Darian Kovacs

Darian Kovacs has developed curriculum and taught at various universities and colleges. He has over 6 years of experience in training, education and facilitation in teaching people of all ages how to market and promote their brand via workshops, school programs, group, and one­-on-­one training. Darian has written for BC Small Business and has been featured in Business in Vancouver and BC Business magazine. Darian is a member of the CPRS (Canadian Public Relations Society) and is the co-founder of the Canadian Internet Marketing Conference. Darian studied his MBA at Edinburgh Business School.

Want to take all this info to-go?

My ​t​eam ​r​eally enjoyed the training packages provided by Jelly Marketing. It gave us the confidence and knowledge to bring our social media, digital ads and PR in house and to the next level. The team at Jelly are very knowledgeable and professional. They stand behind their service and ensure that the end result is exactly what you are after. I would highly recommend this program to anyone.

Caylee Auge, Hype Hair Studio

My time with Jelly has improved my digital marketing skills, my offline marketing efforts, and set me in the right direction for effectively managing all of the marketing tasks in our office.​ ​They taught me what I need to know to get my website found and to how best to market my business. They challenged me with tasks and always followed up to ensure I was applying my knowledge correctly. Working with Jelly is like working with friends in a fun and relaxed atmosphere. They really get to know you and your business before they go forward and they leave you with a great set of tools and contacts to call upon in the future. I would recommend Jelly to anyone who needs to learn about how to market their business in this digital world.

Rachel Exley, Mastercare

Want to take your digital marketing skills to the next level?