Jelly Academy - Professional Certification Course
This course is our foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.
This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing, and will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing.
In this course, trainees will learn:
- Why every company should have a digital marketing strategy
- How to identify the pain points in their own company’s strategy
- Why it matters to have a target audience (Ideal Buyer), and how to identify them
- How to identify the most effective ways to reach this target audience
- How to set SMART Marketing goals, and quantify results to measure success
Our complete Digital Marketing Training program consists of four modules:
- Module 1: Social Media
- Module 2: Digital Ads
- Module 3: Public Relations
- Module 4: Content Marketing
This training is primarily hands-on. Assessment methods therefore include:
- Adequate completion of homework given in all modules
- Completion of Google, Facebook and Hootsuite certificates
Hours: 18 hours over 6 sessions online
Format: Tuesdays and Thursdays online, February 4 - 20, 2020
Optional: There is an additional 22 hours of instructional time provided via video training and readings to help you achieve further certificates by Google, Hootsuite and Facebook.
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Darian Kovacs has developed curriculum and taught at various universities and colleges. He has over 6 years of experience in training, education and facilitation in teaching people of all ages how to market and promote their brand via workshops, school programs, group, and one-on-one training. Darian has written for BC Small Business and has been featured in Business in Vancouver and BC Business magazine. Darian is a member of the CPRS (Canadian Public Relations Society) and is the co-founder of the Canadian Internet Marketing Conference. Darian studied his MBA at Edinburgh Business School.
Amaan Fazal believes social media is about being human, being real, and being responsible. His passion lies in connecting people and building authentic relationships both online and offline. Amaan loves to integrate his experience in customer service and social media management with our clients' digital marketing strategies. Fuelled by coffee and lifelong learning, Amaan can often be found enjoying new things (like affogato!) or geeking out with gadgets.
Jessica comes to Jelly with a wide range of experience in customer service, experiential marketing, brand promotions, and social media. As a new university graduate, Jessica is eager to contribute fresh ideas and build innovative campaigns for your brand. With a passion for social media, she’ll be sure to keep you connected to your customers and updated on all the latest social trends. When she’s not scrolling through your feed, you can find Jessica spending quality time with family and friends or hiking and camping in her own backyard (aka Beautiful British Columbia)!
Sullivan comes all the way from Calgary, AB, with a background in digital affiliate marketing and door-to-door telecom sales. He understands what drives consumer impulse and knows how to drive a click. He spent his adolescent years in Muscat, Oman, and brings his unique perspective to the Jelly team. In his free time, he enjoys producing downtempo music, lifting heavy things, throwing discs really far, and carving through moguls.
Travis’s passion for Photography and Video started with shooting his friends skateboarding in elementary school. From there it grew into a love creating cinematic visuals that tell the story behind the subject. These days his time away from work are spent chasing his young son and border collie around, exploring trails, and visiting the occasional brewery with his wife.
My team really enjoyed the training packages provided by Jelly Marketing. It gave us the confidence and knowledge to bring our social media, digital ads and PR in house and to the next level. The team at Jelly are very knowledgeable and professional. They stand behind their service and ensure that the end result is exactly what you are after. I would highly recommend this program to anyone.
Caylee Auge, Hype Hair Studio
My time with Jelly has improved my digital marketing skills, my offline marketing efforts, and set me in the right direction for effectively managing all of the marketing tasks in our office. They taught me what I need to know to get my website found and to how best to market my business. They challenged me with tasks and always followed up to ensure I was applying my knowledge correctly. Working with Jelly is like working with friends in a fun and relaxed atmosphere. They really get to know you and your business before they go forward and they leave you with a great set of tools and contacts to call upon in the future. I would recommend Jelly to anyone who needs to learn about how to market their business in this digital world.
Rachel Exley, Mastercare