Resources that will empower your company to support Indigenous prosperity via media, influencer and content creation work.
Written by Danielle Windecker ~2 Min Read
It is important as communicators and professionals in the media industry to step aside and amplify the voices and stories of Indigenous communities versus attempting to tell stories on their behalf. If you’d like to incorporate more Indigenous diversity and representation into your marketing campaigns you may be wondering; how can we best approach this?
The answer is simple! Hire, and pay appropriately, Indigenous media professionals, influencers, and creators to tell their own stories. And there are so many incredible Indigenous creative professionals to connect with!
This doesn’t have to be an arduous task – the team at Jelly has compiled (ever-growing) lists of Indigenous events, media publications, creators and vendors who you can reach out to or incorporate into your next marketing or public relations campaign.
The benefits of working with Indigenous creators and media outlets are plentiful. Support economic reconciliation, expand your circle and add fresh, new content into your campaigns. It’s been proven time and again that diversity is great for business and increases creativity and profitability.
If you’re looking for a fresh face, different approach or new team for your next project, make sure you bookmark these lists; we look forward to seeing what comes of your partnerships.
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Categories:
advertising, Collaboration, Marketing Insights, Media Landscape, Public Relations
Tags:
jelly marketing, marketing, PR
