Driving traffic to your website is not good enough to sustain your online business. You need to complement your effort with top tools to help you test and track your website conversion rates. If you want to stay competitive in the online market, you need to know the geographical location where most of your clients come from, the pages that receive the most views, as well what visitors normally look for when they visit your website.
In this article, we are going to review the top tools that will help you track and test your website conversion rate.
- Google Analytics
Google analytics is tool that has been provided by search engine giant Google to help website owners test and track conversion rate. It is a very effective tool that can show you if visitors completed goals from certain path, how long it took for visitors to bounce from one page to another as well as sources that brought visitors to your site. What makes Google analytics stand out is that fact that it allows you to see keywords that people are searching to find your website, the devices that they are using as well as their demographic data. This is very important because it enables you to effectively track your website conversion rate.
Kissmetrics is a very complex yet effective tool that integrates your website with your email provider to enable you to analyze your client base as well as enable you to email them from specific cohorts. This tool can also show you the path that your visitors have taken on your website, build data sets without SQL, conduct A/B tests as well as show you your return on investment from your marketing campaign.
- HubSpot Website Grader
This tool is very effective when it comes to showing you a quick snapshot and insights into your website’s overall performance (website speed, page request and page size) search engine optimization (SEO), mobile responsiveness, and appearance, as well as any security issues. In addition to that, this tool also provides suggestions on what you need to do improve your website conversion rate. This is crucial because it helps you make effective changes quickly to boost your website performance.
Clicky is a free and premium analytic tool that helps website owners to analyze their website performance and conversion rate. This tool can help you know the people who are visiting your site in real-time and the actions they are taking, as well as how they got there. In addition to that, when a visitor leaves a comment, you can track them the next time they visit your site using custom cookies.