The Effectiveness of Marketing in the B.C. Municipal Election

December 5, 2018

On October 15-19, 2018, we conducted a survey that included the participation of over 160 locals from the Lower Mainland. The survey measured the effectiveness of various election marketing materials on municipal election voter. One of the survey’s biggest findings was that 65% of respondents said signage had zero or negative influence on who they voted for. We summarized all the data into one cohesive infographic.

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