Steve Koenig (Consumer Technology Association)

On this episode of Marketing Jam, Darian Kovacs talks to Steve Koenig, Vice President of Market Research for the Consumer Technology Association (CTA).

As a part of CTA, Koenig has his finger on the pulse of consumer technology trends of the past, present, and future. He is also involved in putting on one of, if not the biggest technology event in the world: the Consumer Electronics Show (CES).

In an age where smartphones are ubiquitous and, artificial intelligence is burgeoning, Steve and Darian engage in an interesting conversation about all things tech, from smart assistants to notifications for consumer and business.

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This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show.

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