On this episode of Marketing Jam, Darian Kovacs does a deep dive into P.R. tools for small business with Cision Canada’s James Rubec.
Cision – which also owns P.R. Newswire and the Canadian Newswire – is one of the leading public relations tools in Canada and worldwide. On the show, Darian poses a series of questions aimed at weighing out of the pros and cons of using software such as Cision, and asks James how the tool would benefit a small-to-medium sized public relations agency.
The two also discuss the effectiveness of news releases in today’s media climate, social media as an emergent public relations tool, the importance of measuring brand perception, and what it’s like to see a beaver in the wild!
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|This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show.|
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