James Connell (Roots Canada)


On this episode of Marketing Jam, Darian Kovacs talks to James Connell, who is VP of E-Commerce and Marketing of one of Canada’s most notable brands: Roots Canada.

James is a Roots Canada employee and ambassador, through and through. After starting as a stock boy and key holder more than 20 years ago, he has risen through the ranks of Roots Canada and been a part of many key marketing and public relations initiatives.

On the show, Darian and James talk about Roots’ association with Canadian culture, the post-Olympics iteration of the company, Connell and Roots’ approach to working with influencers, and the use of cutting-edge technology in marketing.


This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show.

You can find and subscribe to Marketing Jam on iTunes, and Stitcher.

Follow Jelly Marketing:

Twitter – twitter.com/jellymarketing
Facebook – facebook.com/jellymarketing
Instagram – instagram.com/jellymarketing
Website – jellymarketing.com

Follow Darian Kovacs:

Website – jellymarketing.com/darian/
Facebook – facebook.com/dariankovacspage/
Instagram – instagram.com/dariankovacs/
Twitter – twitter.com/dariankovacs

Follow James Connell:

LinkedIn –  linkedin.com/in/jamesconnell1/
Instagram – instagram.com/jhconnell/
Twitter – twitter.com/jhconnell

Follow Roots Canada:

Website – roots.com
LinkedIn –  linkedin.com/company/roots/
Instagram –instagram.com/rootscanada/
Twitter – twitter.com/RootsCanada
Facebook – facebook.com/roots/