Ask The Expert – Gabe Mederos, Telus

June 10, 2016

Gabe Mederos from Telus

Gabe M.

Gabe is a Social Media and PR professional with over 15 years of experience in corporate, not-for-profit and government.

His work history has seen him hold senior communications roles in organizations such as Purolator, Nestlé Purina PetCare and the Region of Peel.

Gabe is a University of Toronto graduate and recently achieved certification in Strategic Social Media Management from the Social Media Marketing University. Currently a Senior Communications Manager, Social Media with TELUS, Gabe leads strategic social media initiatives, including TELUS Days of Giving, WE Day and platforms, such as the TELUS Blog. He is currently also a Continuing Education Instructor for Humber College’s Social Media certificate program.

8 Advanced Social Media Tips

In this podcast interview we discuss:
  1. How social media is constantly evolving and what to do to stay on top of all of the changes
  2. The importance of networking and rubbing shoulders with representatives from companies such as Facebook, Google, Twitter and others
  3. Telling your company’s story through social media and how Gabe does it for Telus
  4. Why work with social media influencers
  5. Monitoring what you do on social
  6. How to handle the negativity about your company that inevitably pops up on social media
  7. How to decide what social media platforms to adopt
  8. Talking about what you love on your own social media accounts

Selected links from this episode

One of the site’s Gabe goes to stay current – Mashable

Where we met Gabe! – Canadian Internet Marketing Conference

Social Media monitoring tools – Radian6, Sysomos, Sprout Social

Gabe’s favorite app HootSuite

Gabe is on Snapchat

Gabe’s life and Internet hack – If this then that

Gabe’s favorite causes – WWF Canada, November

How to reach Gabe…

Twitter, Facebook, LinkedIn

People mentioned in this interview

Guy Kawasaki

Gary Vaynerchuk

Mitch Joel


P.S. Be sure and check us out on iTunes as we begin to post episodes of the BRAND NEW Jelly Marketing Podcast – CLICK HERE