Oli Gardner from Unbounce
Unbounce’s Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, having authored the marketing theory behind its seven principles.
At Unbounce, Oli lives in front of a 20-foot whiteboard, mashing up usability, interaction design, and landing page optimization to create better conversion experiences. His disdain for marketers that send marketing campaign traffic to a homepage is legendary, and he was recently named “The 2015 Marketer to Watch,” in the under 43 category, by his mother.
In this episode we discuss
Where Oli’s interest in business and optimization came from
How Oli was horribly misled by his career counselor
Born in a bar – What were the early days of Unbounce like?
What would Oli do differently if he started Unbounce again?
What is Unbounce?
The benefits of using Unbounce
- Oili Gardner, Co-Founder Unbounce
The different uses of a landing page
For Unbounce, why a landing page is more powerful than a resume
How to create a landing page that gets results:
- The importance of clarity
- The words you use for a call to action
- Why the word “free” isn’t always a good word to use
- Why you should ask for a business email address in your forms
How to do A/B testing better. Hint: do it longer
How do you optimize a low traffic site?
How marketing agencies use Unbounce as the core of their business offering
Oli’s worst speaking experience: Teaching an eight hour workshop to a Polish speaking audience
What can be above the fold and what can be below the fold on your landing page:
- Tip keep your video above the fold for better a response
- Your form can be below the fold.
- The impact of having your call to action lower on your landing page
Selected links from this interview
How to reach Oli
Email: Oli@unbounce.com, and Twitter @oligardner
Something we forgot to mention…
Unbounce has a podcast! Check it out at unbounce.com/call-to-action-podcast
P.S. Be sure and check us out on iTunes as we begin to post episodes of the BRAND NEW Jelly Marketing Podcast