Courtney Lawrence (lululemon)

On this episode of Marketing Jam, Darian Kovacs talks to Courtney Lawrence, Director of Strategic Insights and Foresight at lululemon.

Courtney Lawrence speaks with us about why it’s so important to empathize with the consumer and how her background in anthropology helps lululemon to better understand the needs of their customers. 

Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast

You can find and subscribe to Marketing Jam on iTunes, and Stitcher.

Follow Jelly Marketing:

Twitter – twitter.com/jellymarketing
Facebook – facebook.com/jellymarketing
Instagram – instagram.com/jellymarketing
Website – jellymarketing.com

Follow Darian Kovacs:

Website – jellymarketing.com/darian
LinkedIn – linkedin.com/in/dariankovacs
Facebook – facebook.com/dariankovacspage
Instagram – instagram.com/dariankovacs
Twitter – twitter.com/dariankovacs

Follow Courtney Lawrence:

Twitter – twitter.com/thoughtsbycourt
Instagram – instagram.com/courtney__lawrence
LinkedIn – linkedin.com/in/courtney-lawrence