Ask the Expert – ​​Brett Mooswa, Content Creator

October 17, 2022

What inspired you to start creating content on TikTok? 

I’ve always been inspired by my surroundings, that being my community, ‘Rez’ humour and the fact it’s ok to laugh at myself and not take myself so seriously. I believe laughter is good medicine and so spreading humour in ways that are easily digestible to an audience is something I love to do. I’m inspired by healing, not only in healing myself in the process but to the people who look upon my work and can heal as well. 

What’s something you wish more people knew about creating content

I wish more people would realize how just being yourself is really all you need to be when creating content. In doing that, you’re allowing yourself to create in an environment without the pressure of being something you’re not.

What has been the biggest challenge you have had to overcome?

I had/have to overcome the anxieties and traumas I’ve held on to most of my life. Sometimes things can get overwhelming, and having those issues make it that much harder. It hinders me from grabbing opportunity when it’s in front of me. So speaking on it, praying on it, creating from it helps me overcome it.

If you were not in social media – what industry would you work in?

I’ve been a tradesman most of my adult life, I’ve always been working with my hands whether it be carpentry, welding, chainsaw work as well as working with machinery, etc. been a blue collar man for a long time. So if I wasn’t creating content, I would definitely be doing what I’ve always done. 

What has been a highlight of your career?

The highlights I have are when I’m greeted by the amazing people who watch my content, they tell me how much I’ve helped them heal, help them be who they are as well as help them pursue the knowledge of where they come from culturally and embrace that beauty. At the end of the day that’s what it’s always been about. 

You’ve amassed a huge following on TikTok, do you have any advice for creators trying to gain a following? 

Scheduled consistent posting definitely helps, but with that being said I think it’s important to not dry yourself out. Meaning that, post things that really have your heart in it. People definitely see your passion in what you create so posting ‘just to post’ sometimes does the opposite. Create from your heart. 

What are 2 tips you want to pass along to PR professionals that send you pitches

One: If I’m truly what you’re looking for to promote your product or what have you, help me understand your product, can’t base content on assumptions if it’s not to the liking.

Two: Don’t take advantage of people who don’t know their worth, if you know their content and know that they can deliver something amazing for you than pay them their due appropriately