If you haven’t heard of TikTok yet, the odds are that you might have spent the last number of years hiding under a rock. This social media platform is incredibly popular, as it’s pushing to have 1 billion active users worldwide. And it’s not just Gen Zers and millennials who are using TikTok – businesses of all sizes are finding success on the platform.
In this rapidly changing social media landscape, it can be hard to keep up with the latest trends, let alone plan for them. But if you’re looking to increase your visibility and brand awareness on TikTok, there are some unique trends you can jump on immediately. From user-generated content campaigns to creative challenges, these trends will help your business stand out and engage with a new audience. Read on for 7 of our favourites!
No One’s Gonna Know – They’re Gonna Know
When it comes to promoting your business, there’s no better way to do it than by using the “No One’s Gonna Know – They’re Gonna Know” trend on TikTok. This clever tactic can be used to highlight something unique or different about your business that will make people take notice.
For example, if you’re a clothing company, you could showcase a new style of clothing that you’re launching that’s unlike anything else on the market. Or, if you’re a restaurant, you could highlight a new menu item that’s sure to tantalize taste buds.
No matter what clever marketing tactic you use, make sure it truly sets your business apart from the competition. That’s what will make people take notice and want to learn more about what you have to offer.
I Love the Smiths
This trend generally involves people being able to bond over a specific niche thing (the Smiths), and can easily be used by businesses of all kinds! If your business is looking for a way to jump on this TikTok trend, some ideas could be businesses looking to highlight a key partnership, show employee camaraderie, or show off the niche market in which they operate. By using this trend you can show off your company’s unique selling points while honing in on digital creativity!
This is one of the more versatile TikTok trends out there, and odds are that you have seen it come across your path at some point. It is simple and can be used to express your admiration for something merely existing. Whether you’re trying to tell people about your one-of-a-kind product, loveable team, or the work that goes on behind the scenes, this is a must-try trend. It is simple and catchy, and any business can use it to distinguish itself from competitors. Whether IT’S CORN that you love or a product that isn’t even slightly edible, this trend can be right up your alley.
What on Earth is Going on in The House of Commons
What on earth is going on in the House of Commons? While this may not be the most pressing question on your mind, there are certainly other questions that you can explore! This trend can be used to allow businesses to highlight something new and interesting that they’re doing, or to make fun of a method of doing things that people should avoid at all costs. This can help to showcase some best practices within your industry and build an image of credibility, all in a fun and lighthearted manner.
It’s time to celebrate your company’s history by using the “Teenage Dirtbag” trend on TikTok. This nostalgic trend is the perfect way to show how far your company has come and highlight its growth.
To get started, all you need is a short clip or some photos from your company’s history. This could be footage of the founder of your company or some key moments throughout its growth. Then, set these clips to the song “Teenage Dirtbag” by Wheatus.
This trend is a great way to connect with your audience on a nostalgic level. It’s also a fun way to show off your company’s progress and achievements over the years. Just get creative and have fun with it!
BRB, About to Escape and Enter My Magical Fantasy World
This trend is exactly what it sounds like. Now if you’re a business owner or a professional marketer, you might be wondering how you can use this trend to show what matters to your business.
Here are some ideas:
1. Use TikTok to show off specific tasks that your business does. This can help potential customers see what your business is all about and what it can do for them.
2. Showcase some of the favourite things about your business. This can help customers connect with your company on a personal level and see why you love what you do.
3. Use TikTok to promote special deals or promotions that your business is running. This is a great way to reach a wider audience and get people interested in what you have to offer.
This is your chance to show the human side of your business and connect with potential customers on a deeper level. Use this trend to show off what makes your business special and why people should care about what you do.
Can We Get the Bill
This trend uses the sound from an animated Australian TV series, where the character, “Bluey” appears to be a little bit too excited about getting the bill. While maybe there should be a limit on how excited one should be about “getting the bill”, when it comes to creativity, the limit does not exist!!
For businesses looking to take part in the latest TikTok trends, this one helps to show off something exciting that you’re doing. By using this trend, companies can show off their products or services in a fun and engaging way, while also highlighting some of their key successes.
We hope that these 7 TikTok trends will help to boost business results, increase brand awareness and visibility, and appeal to customers in a fun way. If you’re not on TikTok yet, now is the time to start! And if you are, make sure you’re using these trends to your advantage.
If you’re looking for opportunities to learn further, check out our Social Media Marketing Specialist Course to boost what you know about Social Media and more!