An online business, like any other business, is driven by profitability. Profits for most businesses are generated through sales. Below are three ways to get more people to buy your products:
- Imply scarcity
There are reasons as to why such a strategy will work.
First, proven economic models such as supply and demand have highlighted the fact that the value of a product increases when it is unavailable, rare or scarce. The opposite is also true. Scarcity will make people subconsciously attach more value to the products being sold.
Second, human nature has it that potential buyers procrastinate until the ‘right time’. A bird in hand is worth several in the bush when it comes to sales. Scarcity lets the procrastinating buyer know that the product will not be available tomorrow or the day after.
You can use scarcity of time or scarcity of product to create scarcity by giving your website visitors a time limit on their offers. This will give them the extra push needed to make quick decisions. You can also create scarcity of the product to make it ‘exclusive’ so that people feel the need to have it before it runs out.
For example, you can use phrases such as:
‘Don’t miss out on this offer, only 2 days left or use a countdown
‘Get yours before they run out… Only 5 pieces left!’
- Use Social Proof and/or Testimonials
Making public the number of sales made and the people flocking to you creates massive amounts of appeal. You can, therefore, share statistics and numbers to indicate the popularity of your product.
When a potential buyer feels like other people are using your product, they gain confidence in it and are therefore more likely to buy it. Product popularity is proof that what you are selling actually works and something consumers find valuable.
- Provide a simple and safe payment process
An online buyer is someone that appreciates convenience, privacy, and security. For this potential buyer to finish the payment process, you will need to provide an easy and safe mode of payment. Avoid a payment mode that is too lengthy or complex which can make your buyers feel uncomfortable or irritated, and provide them more time to back out of the transaction.
Debit or credit card fraud is, unfortunately, part of the reason why people fear shopping online. You need to acknowledge that submitting payment details together with personal information is quite an ask from potential buyers. Use a reliable and safe mode to help the clients overcome this fear. Also, contact your supplier on the safety and various seals you can get for the buyer.
Categories:
Marketing Insights
Tags:
marketing, Website Design
