Darian Kovacs
Darian is the Metis founder of Vancouver based PR, digital ads & SEO company Jelly Digital Marketing & PR and digital marketing school, Jelly Academy. He is the host of the podcast Marketing News Canada, loves doing workshops, and volunteers on the board of the Digital Marketing Sector Council and NPower Canada and his local charter community - Waceya. He is the editor of IndigenousSME, and freelances with publications like BCBusiness, Future Economy, Globe & Mail, Forbes and Entrepreneur magazine. His recent book Marketing Mentors featuring interviews with Seth Godin, Guy Kawasaki and marketing leads from LEGO, Lululemon and Starbucks is available now wherever you purchase your books. Darian lives in Fort Langley, BC with his wife and four children and likes to mountain bike, swim, grow dahlias and watercolour and read YA novels in his free time.
As Seen In
FORBES
Four Predictions on the Future of Consumerism
14 Apps Recommended by PR Professionals
12 Mistakes to Avoid with Press Releases
9 Ways to Build Brand Relationships with Teens on Social Media
How to Boost Employee Engagement with a Great Onboarding Experience
Marketing Magic: 10 Tips For Improving Your Storytelling Craft
Four Questions to Wow Your Next Agency Interview
Five Questions To Ask Before Creating An Educational Arm For Your Marketing Agency
Speaking Reel
Speaking Topics
7 Reasons Why PR is Worth the Hustle
It's often said that there’s something magical about public relations in business. A lot of time and resources go into this marketing method, but what is so special about it and why should businesses invest in it? Darian Kovacs, PR mastermind and Managing Partner of the award-winning Jelly Digital Marketing and PR explains how PR can, and will, bring the "WOW" factor to your business.
Key Takeaways:
- The importance of telling your story
- Using PR to stay human in a tech-forward world
- Off site SEO and how PR can help you get on the first page of Google
- How PR helps HR
- Using PR to effectively reach your target market
- Expanding your reach through multiple platforms
- Increasing your client's trust through PR
PR's Role in Marketing
Behind every brand, company and person, there is a story. Whether it is how the product affects someone, or the philosophy/owner behind the company, it is never just about the product. Darian Kovacs, Managing Partner of award-winning Jelly Digital Marketing and PR shares his insights on the world of PR and why he thinks each business should be taking advantage of it and incorporating it into their marketing strategies.
Key Takeaways:
- What PR can do for you
- Where to start - uncovering your story
- How sharing your story doesn't have to feel self-serving
- PR is more than just press releases
- The benefit of integrating PR into marketing strategies
Social Media for Your Business
These days, social media for business is as much of a requirement as bilingualism in Parliament. Social media is a powerful (and not to mention FREE) tool that can be used to promote to, engage with, and learn about your customers. Social media enthusiast and Managing Partner of award-winning Jelly Digital Marketing and PR, Darian Kovacs, explains how to find the right combination of platforms, tools, content, and creativity, that will provide maximum ROI.
Key Takeaways:
- Picking the RIGHT platforms for your brand
- How to optimize these platforms
- Measuring the ROI of social media efforts
- Tips and tricks for creating a calendar full of great content
- How to manage your time spent on social media
Growing Your Brand: A Guide to Creating Visibility, Building Your Brand and Making Sales
It takes a village to grow a brand, which means it starts by establishing a community. No matter you knowledge or experience level, you will learn practical ideas and tools to grow your brand. Darian Kovacs, Managing partner of award-winning Jelly Digital Marketing and PR shares how to break through the clutter to ensure your brand is seen and heard, how to build your brand from the ground up, and how to seal the deal by making sales.
Key Takeaways:
- Using digital, social, and PR to grow your brand
- How to build a community and foster genuine relationships with your audience
- What tools will help you build your brand
- Engaging with micro-influencers
- What to do with Yelp & Google reviews
How to Stand out in a Noisy Market
Marketing is about getting people’s attention and more importantly, getting the right people’s attention. There are so many mediums to reach consumers, but which ones will make people pay attention to your brand and take the action you want them to? Knowing how and where your audience is spending their free time is more important than ever. Marketing expert and Managing Partner of award-winning Jelly Digital Marketing and PR, Darian Kovacs, describes how to get your brand seen and heard.
Key Takeaways:
- The power of video, digital ads, and public relations in today’s market
- The benefit of incorporating SEO into your marketing budget
- Making contests and giveaways work for you
- Which ad platforms are best for your brand
Forms of PR and How to Pitch
Relationships are one of the most beneficial things for a business to spend their time and resources on. A successful public relations strategy covers all points of contact the media or the public will have with your business and vise versa. The trick is deciding which outlets to pursue and ultimately landing the connection. Educator, Practitioner, and Managing Partner of Jelly Digital Marketing and PR, Darian Kovacs, shares his tips and tricks on how to win over publications, media personnel, and influencers.
Key Takeaways:
- Advertorials
- Experiential & events
- Publicity
- Traditional media
- Online publications
- Influencer partnerships
- Micro influencers
- Managing online reviews
We had the pleasure of having Darian Kovacs speak at one of our Business Breakfast Sessions. The presentation was on point for our members, and Darian has a fabulous presence. He presents very informatively, while engaging the audience with great anecdotes and humour to keep it light. He was very professional and clearly knows his material and is very passionate about it. I would highly recommend Darian for any presentation, and we look forward to having him back in the future to one of ours!
Trevor Wyman, Associated Equipment Distributors of BC
The session was AWESOME. One comment from a team member that stood out (and that they keep repeating) is that they said that was "the most productive meeting I've ever been to". We've since then moved towards implementing a work plan based on Darian's recommendations.
Maggie Miland
I heard Darian speak for the first time at the 19th edition of the Vancouver Esthetique Spa International Conference. I was drawn in by his upbeat, fun and professional personalty, The knowledge he provided me and the class was in a way we understood. I am not very savvy with social media, but once Darian's talk was over, I felt much more confident. I will take his tips and information about social media and apply them to my business to drive more traffic, 5 star ratings and success. Thank you Darian for opening up my eyes to a whole other virtual world that I am excited to be apart of.
Tanya Higgin, Emerald Day Spa
I heard Darian speak for the first time at the 19th edition of the Vancouver Esthetique Spa International Conference. I was drawn in by his upbeat, fun and professional personalty, The knowledge he provided me and the class was in a way we understood. I am not very savvy with social media, but once Darian's talk was over, I felt much more confident. I will take his tips and information about social media and apply them to my business to drive more traffic, 5 star ratings and success. Thank you Darian for opening up my eyes to a whole other virtual world that I am excited to be apart of.
Tanya Higgin, Emerald Day Spa
I’ve met Darian at the ESI Spa Show. I really enjoyed attending his workshop! I find Darian very knowledgeable and passionate about Digital Marketing. He’s resourceful and also super helpful and supportive in sharing his information and knowledge.
Connect with Darian
Connect with Jelly
