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Jelly Academy - Professional Certification
This course is our foundational offering, which presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.
This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing and will be able to immediately implement learned concepts in social media, digital ads, public relations, and content marketing.
In this course, trainees will learn:
- Why every company should have a digital marketing strategy
- How to identify the pain points in their own company’s strategy
- Why it matters to have a target audience (Ideal Buyer), and how to identify them
- How to identify the most effective ways to reach this target audience
- How to set SMART Marketing goals, and quantify results to measure success
Our complete Digital Marketing Training program consists of six sessions:
- Sessions 1: Social Media
- Sessions 2: Public Relations
- Sessions 3: SEO
- Sessions 4: Google Ads
- Sessions 5: Facebook + Instagram Ads
- Sessions 6: Google Analytics
This training is primarily hands-on. Assessment methods therefore include:
- Adequate completion of homework given in all sessions
- Completion of Google, Facebook, and Hootsuite certificates
Hours: 18 hours over 6 sessions online
Format: Hosted over Zoom
Summer Semester - July 6 to Aug 10, 2021
Fall Semester - Sep 14 to Oct 19, 2021
Optional: There is an additional 22 hours of instructional time provided via video training and readings to help you achieve further certificates by Google, Hootsuite, and Facebook.
WANT TO FIND OUT MORE?
Darian Kovacs has developed curriculum and taught at various universities and colleges. He has over 6 years of experience in training, education and facilitation in teaching people of all ages how to market and promote their brand via workshops, school programs, group, and one-on-one training. Darian has written for BC Small Business and has been featured in Business in Vancouver and BC Business magazine. Darian is a member of the CPRS (Canadian Public Relations Society) and is the co-founder of the Canadian Internet Marketing Conference. Darian studied his MBA at Edinburgh Business School.
My team really enjoyed the training packages provided by Jelly Marketing. It gave us the confidence and knowledge to bring our social media, digital ads and PR in house and to the next level. The team at Jelly are very knowledgeable and professional. They stand behind their service and ensure that the end result is exactly what you are after. I would highly recommend this program to anyone.
Caylee Auge, Hype Hair Studio
My time with Jelly has improved my digital marketing skills, my offline marketing efforts, and set me in the right direction for effectively managing all of the marketing tasks in our office. They taught me what I need to know to get my website found and to how best to market my business. They challenged me with tasks and always followed up to ensure I was applying my knowledge correctly. Working with Jelly is like working with friends in a fun and relaxed atmosphere. They really get to know you and your business before they go forward and they leave you with a great set of tools and contacts to call upon in the future. I would recommend Jelly to anyone who needs to learn about how to market their business in this digital world.
Rachel Exley, Mastercare
You folks are sure good at what you do. All the instructors were informative, knowledgeable and easy to listen to.
Steve Mantyka, The Local View
Thank you so much for the last 6 weeks! Your program taught me to look at my business in a completely different way and I can't thank you enough. Each session helped me understand exactly what I knew was the problem, I just didn't know how to fix it. Thank you again to the entire team!
Anthony Wingham, Nuez Acres
As a Metis business owner with limited knowledge on how online marketing works, this course helped me understand the functions of the many online platforms available. The Jelly Academy instructors are extremely knowledgeable in their fields. With a funny sense of humour through it all, making the course even more enjoyable. Thank you Jelly Academy!
Kendall Arnold, Sooke, BC
The Jelly Digital Marketing program was a great experience. The instructors were very knowledgeable and able to answer any questions students had. The program covers all of the important sectors of digital marketing and allows you to further the education on your own through other certificate programs. The knowledge I gained from the program, I feel will be useful in my current role and roles in the future. I am honoured to add this program to my education.
Sumner McCulley, Events & Communications Coordinator, The Greater Langley Chamber of Commerce